Olga Shalimova is the Marketing & Commercial Director at VK Play with more than 15 years of experience across IT, gamedev, fintech, and edtech industries. At VK Play, she leads marketing, commercial, and growth functions, focusing on audience development, content and CRM strategies, partnership projects, and new revenue streams. Under her leadership, the company has launched large-scale special projects and advertising campaigns for major brands and ecosystem partners of VK. Previously, she held senior marketing positions at Yandex, Evotor, and other technology companies, where she worked on the growth of digital products, SaaS services, and marketing ecosystems. She is also a recipient of multiple Effie Awards for sustainable brand growth, branded content, and creative integrations.