Vice President for Strategy and New Business, Member of the Management Board at JSC «CROS» — one of Russia’s largest communications agencies, ranked in the Top 5 nationally.
With over 15 years of experience in strategic and marketing communications. Recognized among the Top 100 Marketing Directors in Russia, ranking Top 3 in the «Communications and Advertising Agencies» category.
Her areas of expertise include developing growth strategies, brand platforms, rebranding, and product-focused strategic consulting. Under Ksenia’s leadership, projects in branding and communication strategy implementation have been delivered across development, finance, IT, telecom, logistics, the public sector, and other industries.
Speaker at major industry conferences and a regular expert for leading business media, including Kommersant, RBC, Izvestia, and Business FM.
Lecturer of author-led courses at the Higher School of Economics (HSE), and taught «Marketing and Marketing Communications» at the Institute of Business Studies and Business Administration (IBDA) of RANEPA within the MBA and eMBA programs.