Irina Shashkina
Irina
Shashkina
Kokoc Talents division director
KOKOC GROUP

Biography

Irina Shashkina is the Head of Kokoc Talents Division at Kokoc Group, a board member, entrepreneur, strategist, and expert in team architecture, meaning-driven growth, and leadership development.

Former CEO of Lingualeo and City Business School, and Director of Online Programs at the Moscow School of Management SKOLKOVO. Previously a senior executive at Rambler&Co and Groupon Russia. Earlier in her career, she founded and led the digital agency E-promo.

Irina has supported over 400 executives through career shifts, transformations, and strategic decisions. As an independent director and advisor on company boards, she helps build systems of governance and long-term growth.

She launched a practice focused on implementing advisory boards for digital companies with revenue starting at 500 million rubles — as a tool to sharpen strategic clarity, strengthen teams, and create long-term value.

Irina also builds and leads her own products and communities in strategic consulting, coaching, career navigation, and education.

She brings together the experience of a top executive, entrepreneur, board advisor, and mother — and is known for making complex things feel clear, human, and deeply meaningful.