Anna Shestakova is the head of the Institute of Cognitive Neuroscience and the director of the Center for Neuroeconomics and Cognitive Research. Her research interests include the study of neurocognitive mechanisms of decision-making and the development of applied aspects of neuroeconomics and neuromarketing. Anna has been working at the HSE since 2014 in collaboration with prof. V. A. Klyucharev, with whom they are developing neuroeconomics and neuromarketing in the Russian Federation. Together with the staff of the ICN, a unique scientific installation for active and passive neuromapping of decision-making and cognitive functions was created at the HSE. The ICN is actively developing neurocognitive technologies, which, in addition to neuromarketing, include technologies for expanding cognitive functions, cognitive reserve, and many others. Anna graduated from St. Petersburg State University in 1994 with a degree in biophysics and in 2004 she defended her dissertation on the sensory intelligence of the auditory cortex at the University of Helsinki. Anna completed an internship at the University of Cambridge and UCL as a postdoctoral researcher. Together with prof. A. A. Alexandrov, prof. Yu. Yu. Shtyrov and V. A. Klyucharev, she organized the first English-language master’s degree program in the Russian Federation at St. Petersburg State University.