Mentor of the Skolkovo Foundation, Head of Practice and senior lecturer at the Department of Advertising and Public Relations in the Media Industry at Moscow Polytechnic University, guest lecturer at the University of Synergy and the Russian State Social University. Born in 1976, she graduated from the Academy of Public Administration under the President of the Russian Federation (2000) and the Presidential Management Training Program (2006). Since 1997, she has been working in the field of advertising and marketing. At the moment she is engaged in scientific research on the topic of creative industries clusters at the Institute of Management Problems of the Russian Academy of Sciences. Also, she is the author of a number of publications in Russian and international scientific magazines on education, creative industries, cultural code and identity studies. Speaker of Russian and international scientific and practical conferences. For more than 25 years (since 1997) she has been working as marketing director in various companies in the field of FMCG, MICE, HORECA. Currently, she is engaged in consulting projects in the field of marketing, international and strategic development of b2b and B2C companies. Fluency in English, practical and theoretical experience provide an opportunity to give lectures to international students, as well as being invited speaker at Russian and international scientific and practical conferences.